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Company name
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1. What are we trying to achieve with communications? What’s our goal?
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2. What does success look like?
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3. Who are we talking to?
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4. What else do we know about our audience that can help us?
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5. What have you tried in the past, in terms of communications, with this audience?
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6. What else is happening in the category?
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7. Who are your closest competitors or threats?
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8. Do we have any new news to share in this communications effort?
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