Company name*

1. What are we trying to achieve with communications? What’s our goal?*

2. What does success look like?*

3. Who are we talking to?*

4. What else do we know about our audience that can help us?*

5. What have you tried in the past, in terms of communications, with this audience?*

6. What else is happening in the category?*

7. Who are your closest competitors or threats?*

8. Do we have any new news to share in this communications effort?*

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